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We're not just another supplement company.

Making informed choices about your wellness is a fundamental right. That's why we're dedicated to conducting the research, presenting the latest scientific evidence, and delivering transparency about our supplements. We're not here to tell you what's best for you; we're here to provide you with the knowledge and tools you need to decide what's right for your unique journey.


Setting new standards in the industry.

We founded Nu Pursuit with a clear intention in mind: to put quality, education, and transparency at the forefront of everything we do. We are committed to providing our customers with the information they need to understand our ingredients to make an informed decision for their health. We consistently review the latest peer-reviewed research to incorporate the most relevant findings at clinically supported doses into our product formulations. Science is an ever-evolving process that requires adaptability and innovation.


Being intentional with our journey.

We strive to minimize our carbon footprint by using sustainable sourcing practices and eco-friendly packaging when possible. As we're on a mission to reduce our plastic consumption, all of our products are housed in glass jars that are free of the toxic chemicals commonly found in plastic bottles.


Scientist. Founder. Lifelong Learner.

It's been almost a decade since I began my wellness journey. I was only 16 when I found myself on a two-year cycle of antibiotics that was coupled with Accutane and birth control – decisions that seemed right at the time but likely triggered years of gut issues, hormonal imbalances, and persistent acne. It took only four years and countless doctors telling me I had irritable bowel syndrome (IBS) with no solutions in sight for me to realize I couldn't continue living like this. That’s when my journey to heal myself began through a holistic approach to wellness.

Supplements quickly became a part of my daily routine, and I couldn't ignore the significant gap in the industry's scientific standards. Transparency was lacking when it came to final product testing. Many supplements were tainted with high levels of heavy metals and contained unnecessary fillers, and some failed to deliver the promised dosage, let alone one backed by scientific research. With over seven years of combined experience in research and development and in the biotech sphere, I knew I had to step up as an advocate for greater accountability in this industry. That's when Nu Pursuit was born.

- Evana, Founder & CEO